How Fairfield-based Knocking became CT’s fastest-growing startup

FAIRFIELD — The retail industry has undergone seismic changes in the past few years. Customers across the country kept spending throughout the COVID-19 pandemic — but their habits evolved, highlighted by a jump in online sales.    

A Fairfield-based startup, Knocking, has noticed — and capitalized — on these consumer trends. In the past few years, the company has significantly expanded its reach by leveraging a business model that fuses e-commerce and content creation to boost revenues for some of the country’s largest media companies and numerous brands. It has grown so precipitously that it ranked highest among Connecticut-based firms and No. 161 overall, with 3,232 percent revenue growth between 2019 and 2022, on this year’s Inc. 5000 list of the fastest-growing privately held companies in the U.S.  

Knocking co-founder and CEO Markus Reinmund, right, and co-founder and chief operating officer Brian Meehan make a point during an interview in the company’s offices at 63 Unquowa Road in downtown Fairfield, Conn., on Aug. 21, 2023. Knocking ranked No. 161 overall and highest among Connecticut-based companies in the 2023 Inc. 5000 rankings of the fastest-growing privately held companies in the U.S. 

Knocking co-founder and CEO Markus Reinmund, right, and co-founder and chief operating officer Brian Meehan make a point during an interview in the company’s offices at 63 Unquowa Road in downtown Fairfield, Conn., on Aug. 21, 2023. Knocking ranked No. 161 overall and highest among Connecticut-based companies in the 2023 Inc. 5000 rankings of the fastest-growing privately held companies in the U.S. 

Ned Gerard/Hearst Connecticut Media

“I think Knocking’s success is that we’ve really built a model that actually allows all parties involved to win,” Brian Meehan, one of Knocking’s founders and its chief operating officer, said in a recent interview at the company’s offices in downtown Fairfield. “That goes from our media partners, to us, to our brands, to the consumers. I think when you have all parties essentially winning, the sky is essentially the limit. That’s where our growth has come from.” 

A fast-growing company

After surging during shutdowns at the beginning of the pandemic, e-commerce continues to grow. In the second quarter of 2023, estimated e-commerce sales, on an adjusted basis, totaled nearly $278 billion in the U.S., increasing 7.5 percent year-over-year and comprising about 15 percent of all U.S. retail sales in that period, according to Census Bureau data. 

Having operated under its current framework focused on e-commerce and media since 2017, Knocking saw an opportunity to disrupt a status quo in which media companies still rely on long-established revenue sources.   


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