Role of Social Media in SEO

Google might tell you that the social media presence of a user is not relevant to search engine results page rankings (or similar words).

However, independent studies have found that the claim is not supported entirely by the data.

Many believe that social media pages with more shares and likes are more likely to rank higher in search engine result pages (SERPs).

Although no specific metric has been created to measure this, industry anecdotes suggest that a strong social media presence can be engineered for your SEO goals.

Google’s bots “crawl” web pages and subjects them to criteria that determine if a page is indexed. Indexed pages will rank higher in the SERPs.

Social media sites are well-known for their branding and high user traffic.

You can leverage the SEO work of large corporations by running your social media accounts in an SEO framework. Instead of fighting with millions of pages to index, you can make use of all that has been done.

What does it mean for social media to be used in an SEO framework? Let’s start with the most fundamental metric of Search: link building.

Social media can quickly establish your site as authoritative, trustworthy, and informative. This is the key principle behind continuing SEO progress.

You can let your visitors do most of the marketing work if you use social media in a way they respond to. The best part is that they might enjoy it!

This is largely dependent on the assumption that you have a good customer base or expect one.

Regardless of what, they should promote your page. And, more importantly, let them a link to your pages.

Social media can improve your SEO by interlinking with other sites and satisfying different metrics. Start ranking with Social SEO today!

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. For more information, click here.