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‘We all grow together’

The community is what brought CCC members to downtown LA, ostensibly for the 4/20 launch of the metaverse dispensary. The club’s 6,000-odd members had to acquire a “toker,” an NFT of a brightly colored, stoned-looking character, to get into the group and take advantage of its perks, which include in-person events. The floor price for a toker sits at around 0.15 ETH, or roughly $300 (right now — who knows what the future brings?).

April and Manny Hernandez love the club so much that they flew from New York to LA to attend. Manny owns nine tokers, and April owns just one. The couple traveled to Playa del Carmen, Mexico, in March for another CCC meetup.

“Being ex-military, the camaraderie is something that I look for,” Manny told me. “It’s awesome to have this type of access to these types of events. We all grow together.”

As the couple turned to walk away, I saw Manny’s flashy attire: a lab coat with the words “Crypto Cannabis Club” spelled in rhinestones on the back, which he said he designed and bedazzled himself.

As I weaved my way through the crowd, I spotted Hunter, wearing an embroidered shirt with pot leaves on either shoulder, smiling ear to ear as he greeted excited guests. He pointed me toward the weed.

The front room was shrouded in colorful light, with neon signs of blue, purple and green scattered throughout the walls and ceiling. After guests picked up their party favors, they were greeted with a dab bar, a table lined with devices to smoke different cannabis concentrates, with two employees from cannabis tech brand Dr. Dabber helping people light up. The next table over, three marijuana growers from High Water Farm were giving away baggies of the plant itself. Guests excitedly lined the tables, chatting and laughing and hugging in between inhales. It smelled exactly how you’d expect.

I walked through a brightly lit foyer to a second room: a warehouse with sky-high ceilings bathed in a dim green light and filled with smoke. A bar with two bartenders was set up in the corner, serving both alcoholic and cannabis-infused cocktails. Two guests took turns taking videos of one another in the middle of the venue, blowing clouds of smoke from a comically large joint. Out back was a truck providing free tacos and burritos — by the end of the night, there was nothing left.

From boom to crash

The high of the party just weeks ago is a far cry from the vibe today, though Hunter said Crypto Cannabis Club remains “an oasis in the middle of this crazy desert that we’re going through.” The price of the group’s NFTs dipped slightly last week, with the floor reaching around 0.1 ETH, but has since bounced back by 50%. Other NFT communities have become “ghost towns,” Hunter said, but through their shared Discord and social media channels, the club’s members continue to support each other.

The group mostly connects

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