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For several smaller enterprise entrepreneurs like me, the final two many years have been total of hurdles — from navigating the COVID-19 pandemic to lessen demand from customers for the goods and solutions we do the job so tricky to sell.

And to add to the economic hardship, one calendar year back my organization almost shed everything.

On Dec.12, 2020, the North State-dependent bakery and headquarters of my pretzel organization burned down in a fire. Martin’s Handmade Pretzels has been in my family members for 4 generations, and when I woke up to see flames bordering the developing, I feared for what this would mean for our long run.

I am happy to say that just just one calendar year later on, my pretzel small business is not only again, but flourishing. We continue to sell pretzels nationwide and across New York — from farmer’s markets in Syracuse, Watertown, and Outdated Forge to New York Town Greenmarkets. We also not long ago reopened our new bakery — in Moira, northern Franklin County — to the community.

Josiah Martin, owner of Martin's Pretzels

There are two motives why my little business enterprise was capable to rebound even though lots of other individuals all-around me have not been as fortunate: the assistance of my local community and my willingness to embrace impressive technology.

Initially and foremost, for smaller firms like mine, a base of loyal buyers is crucial. Because we do not have the resources of greater companies, we predominantly depend on term of mouth and social media to entice new buyers. We are also blessed to have devoted customers who have been feeding on Martin’s Handmade Pretzels for yrs and are exceptionally supportive.